page contents Automotive Thought Leader: Ralph Paglia My title page contents

Tuesday, November 13, 2018

Jewelry Box - Camel Bone Hans Made ($25)

I am selling a Jewelry Box - Camel Bone Hans Made for $25 on OfferUp. Check it out.

I have two camel bone jewelry boxes from India which are for sale at $25 each or $40 for both of them. Very cool looking and lined with jewelers velvet. Very charming and unique.
more details...

Friday, November 9, 2018

The Car Business Is The People Business


Most people think of automotive retail as a product business. 

After all, the
primary activity of most dealerships involves selling new and used cars. But with dealerships in the U.S. combining to employ more than a million workers (with that number expected to grow substantially in the near future), automotive retail is as much a part of the people business as anything else.
1. To put it simply: people impact profits. When dealerships hire the wrong people, fail to train them properly, and send them off to the frontlines of auto sales, they usually make the wrong impression on customers. And when customers fail to connect with people, they simply find what they're looking for somewhere else. As a result, sales, CSI scores, and customer retention all suffer. 

Even worse? When your dealership invests in training quality employees, industry trends show it's not enough as statistics reveal high turnover costs dealerships billions of dollars every year industry-wide.

2. Despite the importance of recognizing auto retail as a people business, most dealerships delegate the duties of hiring and retaining talent to human resources. And while this might make sense on the surface— human resources personnel being the trained experts in this area— decisions involving people in a people business are too valuable to be ignored by ownership. Again, it's all a matter of outlook. When dealer principal owners (DPOs) stop viewing auto retail as a product-centric profession, they're able to understand that the bottom line begins with job postings, applicants, and interviews, and ends with long-tenured employees who provide a distinct advantage over the competition.
In an interview with Automotive News, Adam Robinson, CEO of Hireology, a hiring software provider and consultant, said the "difference between a mediocre dealership and a great dealership is the strength of its people," and that "improving the people side of automotive retail is the last great return on investment available to dealers."

Dealertrack Launches New F&I Platform

Dealertrack Launches New F&I Software Platform to Cut Time From Car-Buying Process 

Dealertrack uniFITM offers the industry's first single platform that seamlessly connects the entire deal process with open integration



Nov 05, 2018, 08:05 ET

NORTH HILLS, N.Y.Nov. 5, 2018/PRNewswire/ -- Dealertrack, a leading provider of digital solutions for the automotive retail industry, announced today a new F&I software platform, Dealertrack uniFITM.  The new platform is designed to streamline the car-buying process for consumers, dealers, lenders and warranty providers by offering the industry's first single platform that seamlessly connects the entire deal process with open integration.

Dealertrack uniFITM addresses a major pain point for consumers, dealers and lenders. Less than half of consumers are satisfied with the three hours it takes on average to finalize their car purchase at a dealership, Cox Automotive's 2018 Car Buyer Journey Study revealed. Dealers recognize the issue with 69 percent concerned about the need to deliver a better customer experience and increase the efficiency of their sales process, according to 2018 Cox Automotive Dealer Communication & Operations Study. On the lender side, delays often occur around multiple systems requiring rekeying of data and the error rate on paper contracts.

This final stage of car-buying, called the financing and insurance or F&I process, is complicated with different systems handling different parts of the process, such as credit checks, loan applications, taxes, titling and trade-in values. Dealership staff navigate on average more than six different systems to finalize a sale, a Cox Automotive poll showed.

Dealertrack uniFITM is the industry's first software platform to bring together these different systems to create a seamless F&I solution. Instead of switching between multiple systems and re-entering data each time, dealership staff can use Dealertrack uniFITM to run credit checks, submit credit applications, structure deals and calculate accurate payments, add aftermarket products, and speed trade-in payoff and title release. This single platform also generates compliance-specific documents that meet federal laws and regulations and creates a check-list to track actions – all in one digital deal jacket. Dealertrack uniFITMconnects both online and in-store interactions, making it easier to seamlessly track the entire car-buying experience for each customer.

"The car-buying experience should be an exciting time for consumers, but it's often lengthened by a set of disjointed technologies required to finalize the sale," said Cheryl Miller, vice president and general manager of Dealertrack F&I Solutions. "Dealertrack uniFITM creates a single technology platform to simplify the process. Dealership sales staff spend less time logging into and typing data into various systems, enabling customers to enjoy their new vehicles more quickly and freeing dealers to focus more attention on serving customers."

Open Platform Connecting the Automotive Ecosystem

Dealertrack uniFITM streamlines the process by creating a single system built as an open platform to make it easier to connect various systems needed to handle different parts of a car deal. The open platform allows Dealertrack uniFITM to work with other Cox Automotive solutions, solutions from other providers as well as with Dealertrack's network of more than 1,600 lending institutions.

"After our upgrade to the new Dealertrack uniFITM platform, I've experienced a level of efficiency that gives me both speed and accuracy and allows me to work more deals for more customers in a shorter period of time," said Richard Cirami, finance director of North Shore Honda in Glen Head, N.Y. an early customer of Dealertrack uniFITM.

"F&I is the backbone of any dealership, and Dealertrack uniFITM has made a significant impact on our business by making our F&I process faster from start to finish," said Joe Speaker, sales manager for Neuwirth Cars On Market in Wilmington, N.C., who's also an early customer of Dealertrack uniFITM. "I now utilize more lenders and the faster workflow has made me a more valuable employee. The quicker turnaround time in F&I also means happier customers and better CSI scores."

"In today's fast-paced world, we could all use some extra time," added Miller. "Dealertrack uniFITM is one way that Cox Automotive is trying to help both customer and dealers gain back time that they can spend on more enjoyable and productive activities."

About Dealertrack
Dealertrack provides industry-leading software solutions that give dealerships and lenders the confidence to thrive in an ever-changing automotive market. The company's integrated suite of powerful but easy-to-use products helps dealerships and their lending partners grow by increasing efficiency and improving decision-making. Dealertrack is part of the Cox Automotive family, a company that is transforming the way the world buys, sells, owns and uses cars. Dealertrack—along with its unmatched network of dealership and lending partners—is improving the car buying experience by embracing the technologies that will shape the future of automotive retail. For more information about Dealertrack, visit

About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies,®, Dealertrack®Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20

SOURCE Dealertrack

Related Links

Saturday, November 3, 2018

Automated Twitter Posting for Car Dealers

Twitter Automation: How to share High-Quality posts automatically on twitter

Tweet about this on TwitterEmail this to someone

Twitter Automation: What does it really mean?

Today, there is no doubt that marketing automation tools are gaining more and more space in our lives, especially among marketers and business owners who spend a lot of time every day managing social media and are always looking for tools that can help them manage the brand's digital activity effectively.

However, the first thing to emphasize when discussing automation is that the fact you can automate something doesn't mean it's a good idea. It's important to always add value to your followers and build a true connection with people who are relevant to you. As part of that, it's important to post quality content for your followers, but how do you continuously create interesting content that will keep your followers engaged?

Our goal at is to build the easiest tool for marketers, bloggers, small business owners, and for anyone who wants to grow their social community. Today – we made that a whole lot easier. is excited to announce our Twitter automation feature, and one of our favorites: a new campaign that finds and shares top articles for you, based on topics that interest you and your audience. We want to help you grow your following on social media, and it all starts with getting your own posts out there!

How it works

I'm sure this sounds a bit too good to be true: You just need to choose the topics and we'll share 2-5 quality articles for you per day? Yes, that's exactly how it works.

We'll do it in layup:

Step #1: Go to your dashboard on, on the navigation bar click on 'Schedule'> 'Top Articles'

Scroll down and click on 'continue'  blue button.
Step #2: Pick at least 2 topics to share that interest your audience of followers 

#Pro_tip: You can also add topics that interest your audience and are not on the list – just type in the search bar

And now what?

You're all set – Sit back and watch your engagements grow! If this isn't enough for you… Fine, you're probably ready for the next level: our premium users can manually review posts (Recommended for business) and edit the description of the tweet related to the article, which can increase clicks and engage followers significantly!

Any last words?

Remember using Twitter automation is great ONLY if you do it right and create real value for your followers.

  • Be consistent – make sure that you have 3-4 articles to publish every day/week. Keep an eye out for what duration works best for your followers.
  • Check engagement – see which topics get more engagement and learn what keeps your audience engaged. Try to occasionally switch topics to identify new opportunities.
  • Be involved– when your audience reacts – respond back – don't leave them hanging.
  • Create content by yourself – When you understand what your audience wants to read – start creating your own content!

For premium users – USE YOUR POWER!

  • Add something personal – Replace the default text with your personal opinion on the article.
  • Increase exposure – use relevant hashtags to increase the exposure for a tweet.
  • Ask a question – One of the best ways to get engagement from your followers is to ask them what they think – turn them on. schedules these articles at the Best Time for you to reach the most people, and the best time for you to get the most engagement from your followers without ever annoying them.

We hope we can help you do the same and even more – Let us know!

Written by Emily Campos

Wednesday, October 31, 2018

2018 SEMA Auto Industry Trade Show

About the 2018 SEMA Show


The SEMA Show takes place October 30 - November 2, 2018 at the Las Vegas Convention Center located at 3150 Paradise Road, Las Vegas, NV 89109.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

The 2017 SEMA Show drew more than 70,000 domestic and international buyers. The displays are segmented into 12 sections, and a New Products Showcase featured nearly 3,000 newly introduced parts, tools and components. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more…

Note: The SEMA Show is a trade-only event and not open to the general public. 


 - Official Hashtag #SEMA2018


Registration Hours

Thursday, October 258:00 a.m. - 5:00 p.m.*
Friday, October 268:00 a.m. - 5:00 p.m.*
Saturday, October 278:00 a.m. - 5:00 p.m.*
Sunday, October 288:00 a.m. - 5:00 p.m.
Monday, October 297:30 a.m. - 5:00 p.m.
Tuesday, October 307:00 a.m. - 5:00 p.m.
Wednesday, October 317:30 a.m. - 5:00 p.m.
Thursday, November 17:30 a.m. - 5:00 p.m.
Friday, November 27:30 a.m. - 2:00 p.m.
*SEMA Show exhibitor only


Exhibit Hours


LVCC & Westgate Exhibits

New Products Showcase
Tuesday, October 309:00 a.m. - 5:00 p.m.8:00 a.m. - 6:00 p.m.
Wednesday, October 319:00 a.m. - 5:00 p.m.8:00 a.m. - 6:00 p.m.
Thursday, November 19:00 a.m. - 5:00 p.m.8:00 a.m. - 6:00 p.m.
Friday, November 29:00 a.m. - 4:00 p.m.8:00 a.m. - 3:00 p.m.



Future Dates

2018 SEMA Show: October 30-November 2 
2019 SEMA Show: November 5-8 
2020 SEMA Show: November 3-6  

Monday, October 22, 2018

Using Conversational Marketing Events


2 PM ET/11 AM PT

Different stages of the customer journey often require different approaches.   How are you continuing an insight-based, customer-centric conversation throughout the customer journey from prospect to customer to evangelist?  This webinar will explore different event formats working for B2B companies by decision-maker, buying journey stage and customer success evolution.

  • Specific content formats for every stage of the buying journey
  • Samples of successful content that accelerates velocity and conversion
  • Webinar formats for every prospect and customer lifecycle stage

Our Guests:
Matt Heinz, President, Heinz Marketing Inc., @heinzmarketing
Stephanie Stahl, General Manager, Content Marketing Institute, @EditorStahl 

Friday, October 19, 2018

Ralph Paglia invited you to Coinbase

Hi #CarFam,

I've been using #Coinbase which makes it really easy and safe to buy, sell, and store digital currency (like #Bitcoin).

Sign up now and get $10 of free Bitcoin when you buy or sell at least $100 of digital #currency.

Claim your invite now:

Let me know if you need help,