Automotive Marketing for Internet Sales Managers

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Automotive Marketing Newsroom

2012-01-18T20:27:00.000-07:00

Here's what's happened in the Automotive Marketing Newsroom in the past day...

New posts:

Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-3
Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video-2
Blog post by Bill Playford: http://automotivedigitalmarketing.kapost.com/posts/blog-post-by-bill-playford
Josh Goldfarb and Blair are now friends: http://automotivedigitalmarketing.kapost.com/posts/josh-goldfarb-and-blair-are-now-friends
Michael VanPatten updated their profile: http://automotivedigitalmarketing.kapost.com/posts/michael-vanpatten-updated-their-profile
John L Mecham commented on Tobias Sedillos's blog post 'The New Steps to the Sale': http://automotivedigitalmarketing.kapost.com/posts/john-l-mecham-commented-on-tobias-sedilloss-blog-post-the-new-steps-to-the-sale
Aj Maida commented on 'Top Ten Reasons TrueCar is GOOD for Dealers': http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-keith-shetterlys-blog-post-top-ten-reasons-truecar-is-good-for-dealers
Chip King commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/chip-king-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business
Rob Fontano on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/rob-fontano-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-2
Aj Maida on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business
Jamie Steward updated their profile: http://automotivedigitalmarketing.kapost.com/posts/jamie-steward-updated-their-profile
John L Mecham updated their profile: http://automotivedigitalmarketing.kapost.com/posts/john-l-mecham-updated-their-profile
Tom Gorham left a comment for Jessica Ruth: http://automotivedigitalmarketing.kapost.com/posts/tom-gorham-left-a-comment-for-jessica-ruth-1
Ed Brooks commented on 'Will Google's Honda Classified Advertising Model Ruffle Feathers?': http://automotivedigitalmarketing.kapost.com/posts/ed-brooks-commented-on-brian-paschs-blog-post-will-googles-honda-classified-advertising-model-ruffle-feathers
Rob Dyer, Chuck Rhodes, Kelly Grego and 10 more joined Automotive Digital Marketing: http://automotivedigitalmarketing.kapost.com/posts/rob-dyer-chuck-rhodes-kelly-grego-and-10-more-joined-automotive-digital-marketing-professional-community
Chuck Williams updated their profile: http://automotivedigitalmarketing.kapost.com/posts/chuck-williams-updated-their-profile
Jim Kristoff commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-2
Jim Kristoff commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-ralph-paglias-video-1
Ralph Paglia commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-3
Photo posted by Craig Lockerd: http://automotivedigitalmarketing.kapost.com/posts/photo-posted-by-craig-lockerd
Jim Kristoff commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-ralph-paglias-video-2
Keith Shetterly on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-8
Stanley Esposito on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/stanley-esposito-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business
Mike Warwick commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/mike-warwick-commented-on-ralph-paglias-video
Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-1
Marty Garvey commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/marty-garvey-commented-on-ralph-paglias-video
Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video
3 blog posts by Brian Pasch were featured: http://automotivedigitalmarketing.kapost.com/posts/3-blog-posts-by-brian-pasch-were-featured
Kim Clouse commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/kim-clouse-commented-on-ralph-paglias-video
Blog post by Ali Amirrezvani: http://automotivedigitalmarketing.kapost.com/posts/blog-post-by-ali-amirrezvani-28
Tom Gorham commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/tom-gorham-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business
Dealers United, JR Falkenhagen, Randi O'Mara and 4 more joined Automotive Marketing: http://automotivedigitalmarketing.kapost.com/posts/dealers-united-jr-falkenhagen-randi-omara-and-4-more-joined-automotive-digital-marketing-professional-community
Jerry Thibeau commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jerry-thibeau-commented-on-ralph-paglias-video
Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video
Silia J. Hatzi commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/silia-j-hatzi-commented-on-ralph-paglias-video
Photo posted by Dan Weik: http://automotivedigitalmarketing.kapost.com/posts/photo-posted-by-dan-weik-3
Brad Alexander promoted Keith Shetterly's blog post 'Top 10: Why TrueCar is GOOD for Consumers!': http://automotivedigitalmarketing.kapost.com/posts/brad-alexander-promoted-keith-shetterlys-blog-post-top-10-why-truecar-is-good-for-consumers
Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-2
Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video-1
Chuck Rhodes, Kelly Grego, Patricia Burke and 9 more joined Automotive Marketing: http://automotivedigitalmarketing.kapost.com/posts/chuck-rhodes-kelly-grego-patricia-burke-and-9-more-joined-automotive-digital-marketing-professional-community
Aj Maida commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-ralph-paglias-video-1
James A. Ziegler on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/james-a-ziegler-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-8

Ralph Paglia

Editor-in-Chief

Automotive Marketing

Professional Community

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Permission is the Enemy of Speed

2012-01-18T20:26:00.004-07:00

Permission Based Content Publishing Is The Enemy Of Speedy Effectiveness

Following was written by Jay Baer

"This week I've been writing about speed and response expectations for business on the social Web.

Ultimately, speed wins. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. In comparison, slow response or no response produces a decided "meh" vibe.

So how do you win the speed race that has no finish line? How do you become uber responsive to your customers on the social Web? Not with technology, and not with tools.

You win by eschewing permission in favor of response time.

Beg for Forgiveness Rather Than Ask for Permission

Every time your front line responder(s) need to find out the answer to a customer question, or check with a manager about how to word something, you have failed to truly embrace the real-time nature of modern customer relations.

That's why it's so critically important to staff your social media front lines with people who not only have extraordinary passion for your company, but who also have the experience and judgement to minimize response delay.

The widely held notion that we should staff community manager and similar positions with young, inexpensive, socially savvy people who juggle smart phones like flaming clubs may actually be a terrible idea.

Instead, what if we staffed community manager and similar positions with experienced team members who know the ins and outs of the company, can subsequently answer most questions without asking for help, and most importantly have the judgement that is accrued only with time?

For a while, Frank Eliason at Comcast (now Citi) was held up as the standard. And experienced, wise, consumer affairs-oriented connector with smarts and empathy. But now, as social-powered customer service becomes pervasive, it seems that more companies don't want to invest in someone like Frank, but instead hire someone who "grew up with this stuff" – regardless of how little organizational understanding that person possesses.

I don't often see the logic in putting an inexperienced person at the controls of the only part of your company that is truly real-time and exceptionally visible.

Do you?"

Source: Jay Baer's blog

[Sent from Ralph Paglia's iPhone]

Adam Barish's list makes me want to thump...

2012-01-18T20:26:00.003-07:00

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TrueCar Sales Process - Automotive Digital Marketing Professional Community

Adam Barish's list makes me want to thump my chest, do high fives and smack-downs... However, in all sincerity, if you work in a dealership that uses TrueCar or any other value-diminishing price focused based marketing strategy, once the vehicle is sold, the damage is done. The mistake was made long before the customer showed up at the dealership. Therefore, why punish the customer for taking advantage of the stupidity that permeates your dealership's marketing decisions?

If anything, I would want to win the "Hearts and Minds" of these TrueCar mooches and try to ensure that next time around, they do not want to do business anywhere else... Or, service their vehicle anywhere else. After all, if your dealership is so poorly managed that you cannot generate a fair profit margin, then I hope you are able to retain some of these customers in your service drive to earn SOMETHING from selling that car.

Now, I will also agree that Adam's list made me smile and think "Hell Yeah!", but let's be smart enough to realize that wasting a customer is simply not the best way to go, so consider showing these TrueCar customers some love so they do not feel so compelled to use TrueCar in the future, instead preferring to deal directly with your dealership by cutting out the middleman and the extra $300 in dealer cost they incurred by using TrueCar.

We are developing a sales process for Truecar customers and thought we'd share it with the community. On arrival customers with Truecar quotes will be sat dow…

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Gotta do it... Gotta get me a "Thibeauing...

2012-01-18T20:26:00.002-07:00

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Thibeauing - Automotive Digital Marketing Professional Community

Gotta do it... Gotta get me a "Thibeauing Stance" photo!

The famous stance of Tim Tebow from the Denver Broncos has been duplicated over and over (tebowing.com). I thought I would create our own version for the auto…

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After reading this article, my question is...

2012-01-18T20:26:00.001-07:00

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Ness: Smarter Than Google and Yelp? - Automotive Digital Marketing Professional Community

After reading this article, my question is whether or not Ness should be used in a dealer's reputation management strategy and listed on review guidance dealer sites, such as http://www.FeldmannReviews.com - What do you think?

A mobile app smarter than Google and Yelp? That was the headline that Inc Magazine published this past Friday about Ness, a new dining recommendations mobile a…

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Jerry Thibeau sees one of two things happening...

2012-01-18T20:26:00.000-07:00

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An Intertview With Scott Painter, CEO of TrueCar - Automotive Digital Marketing Professional Community

Jerry Thibeau sees one of two things happening. The TrueCar revenue stream evaporates and they disappear (less unlikely), or Truecar gains momentum and they become a dominant player in our industry. At that point, manufactures and dealers might as well adopt once price shopping and eliminate the middleman. So either way, I do believe TrueCar will have a lifespan that much resembles their own bell curve.

Yesterday I conducted an interview with Scott Painter, CEO of TrueCar. I asked him some tough questions and he candidly provided the answers. Answers that I d…

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Chip Grueter and Brian Pasch exchange post...

2012-01-18T20:25:00.004-07:00

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DealerRater Leverages Adwords To Drive Traffic To Their Portal Using Dealer Names - Automotive Digital Marketing Professional Community

Chip Grueter and Brian Pasch exchange post and comment - I just wanted to comment on how much I enjoyed both the blog post and Chip's response... Being fairly familiar and friends with both of you, I could not help but chuckle when I read Chip's response. Also, I have to say that Chip's response was enlightening in several aspects. Personally, I find the combination of DealerRater Certification, Yelp Enhanced Profiles, Google+ Business Pages, Facebook Pages, Google Places claimed and the dynamic duo of Merchant Circle/Insider Pages claimed as well... To be the minimalist core approach to reputation management for car dealers. Some might suggest this is too much work for a dealership, but before saying such a thing, try to evaluate how important a car dealer's reputation is to the store's revenue stream. If anyone would like to see an example of a two store group creating a landing page to direct all customers to for the purpose of acquiring customer reviews, check out http://FeldmannReviews.com

Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.…

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Think About The Group

2012-01-18T20:25:00.003-07:00

You can only do as well as the people around you...

If you are having trouble reading this email, you may view the online version
Be Interested In The Group to Ensure your highest level of Success
You can only do as well as the people around you. If everyone around you is sick, underperforming, and struggling, then sooner or later, you will become afflicted like everyone else. The type of "Me first" thinking- that has no regard for the group - ultimately stifles the very group upon which an individual depends for survival.
The larger population's health and well-being should be of utmost importance to each individual member - which is something that the most successful know. You can only be as successful as the individuals with whom you involve and associate yourself. It doesn't matter what position you hold, your success is limited to the ability of those around you.
This does not mean that successful people aren't interested in themselves. It's just that they realize that they have to expend energy and express interest in their associates because they know that if they are not doing well, even the most well-to-do will be dragged down with them. It is actually self-serving, to some degree, to care about what happens to everyone else. You want everyone on your team winning and improving because this is likely to improve your game. For that reason, you always want to do everything you can to bring the rest of the team to higher levels.

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Women Want an Easy Transaction - Meanwhile...

2012-01-18T20:25:00.002-07:00

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Quality Grows As Top Factor in Car Buying Decisions - Automotive Digital Marketing Professional Community

Women Want an Easy Transaction - Meanwhile, according to a separate CarMax survey conducted by Ipsos released in November, roughly 1 in 4 women said what was most missing from their last car-buying experience was a quick and effortless transaction. A fair trade-in value, trustworthy salesperson, or low, fair pricing (all at 15%) were most missing for relatively fewer women. In 2009, when a similar study was conducted, the leading element missing from the experience was also a quick and easy transaction (25%), followed by a fair trade-in value (19%), a trustworthy salesperson (15%), and low, fair pricing (13%).

Quality Grows As Top Factor in Car Buying Decisions December 15, 2011 inShare1 45% of Americans say that quality is the factor that most influences…

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I am posting this insider info to the Forum...

2012-01-18T20:25:00.001-07:00

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TrueCar Insider Information - Automotive Digital Marketing Professional Community

I am posting this insider info to the Forum section to generate discussions around the topics referenced in each section and the bullet points that follow. What is your opinion or insight on this...

I have a friend who works for a major automotive lead provider... She sent the following bullet pointed lists to me, and asked that I do not disclose her ident…

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Price negotiations are "the piece of the ...

2012-01-18T20:25:00.000-07:00

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Los Angeles Times Reports Honda Fighting TrueCar - Automotive Digital Marketing Professional Community

Price negotiations are "the piece of the pie that shoppers say they are the most dissatisfied with," said Arianne Walker, a senior director at J.D. Power & Associates, the automotive research firm.

About 4 out of 5 shoppers now go to the Internet and seek out some sort of information about the autos they are interested in, including price data, Walker said.

TrueCar "provides consumers with a decent amount of information," Walker said. "Just by going to the site you are given the details about which dealership has the model you are looking for and the price, and that's probably a more acceptable model for many consumers."

But Walker cautioned that many shoppers remain wary of providing any personal information — either to the TrueCar system or other sales referral sites — out of fear that they will face a deluge of emails and phone calls from pesky car sales representatives. So some consumers will still be wary.

Honda in fight with TrueCar.com over prices displayed online Honda has told its dealers that it won't give them advertising allowances if they offer vehicles b…

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Happy Holidays and Season's Greetings to ...

2012-01-18T20:24:00.003-07:00

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Seasons Greetings - Automotive Digital Marketing Professional Community

Happy Holidays and Season's Greetings to all ADM Members and visitors...

Happy Holidays and Season's Greetings to all ADM Members and visitors...

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Manny Luna calls it like it is... I disagree...

2012-01-18T20:24:00.002-07:00

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Truecar.com is a result of poor service. - Automotive Digital Marketing Professional Community

Manny Luna calls it like it is... I disagree with him about Scott Painter being an idiot, and believe quite the opposite... Scott Painter's genius is in finding a way to exploit the weakness that Manny describes in a scheme to hold dealers hostage to a $300 per car surtax paid to TrueCar. Manny is right, if we would take better care of customers, there would be no demand for TrueCar.

Truecar is a result of poor service by the car industry. OWN IT! More value + personal relationship = NO TRUECAR

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Math and magic are essentially polar opposites...

2012-01-18T20:24:00.001-07:00

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Digital Advertising: Math Plus Magic is the Future - Automotive Digital Marketing Professional Community

Math and magic are essentially polar opposites, but share two similarities. The first is that they are both a much more hands-on approach to digital media. With magic, that means creating new experiences. With math it means managing programs on a daily basis, constantly evolving and improving. The second similarity is that math and magic are both underdeveloped skillsets in the industry. They were nice to haves in the past; it was enough to have a handful of people who had these talents. But from here on out, they're the two skills that matter most.

The Future of Digital Advertising: Math Plus Magic Both Are Essential. Which One Are You? By: Adam Cahill Source: http://adage.com/ Media departments and…

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Ralph Paglia and Tier10 Marketing Mission Statement

2012-01-18T20:24:00.000-07:00

"The combination of Autodata and Chrome will...

2012-01-18T20:23:00.004-07:00

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AutoData and Chrome combine forces - Now known as Chrome Data Solutions - Automotive Digital Marketing Professional Community

"The combination of Autodata and Chrome will allow the North American automotive retail industry, including Internet portals, OEMs, lenders, automotive retailers, and solution providers, to benefit from one-stop shopping for their data and content needs," said Mark O'Neil, chairman and chief executive officer, DealerTrack. "Each company has an established, trusted legacy of more than two decades of providing data and services to the industry. By bringing together the breadth and depth of both companies, we will set new standards for data excellence and spur innovative new offerings."

**HOT OFF THE PRESS** Internet Brands (AutoData) and Dealer Track (Chrome) combine to form a single data provider. Read the press release here: Lake Success,…

Automotive Digital Marketing Professional Community

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AutoData and Chrome combine forces - Now known as Chrome Data Solutions

2012-01-18T20:23:00.003-07:00

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Ralph Paglia

What do think about this ADM Blog post titled 'AutoData and Chrome combine forces - Now known as Chrome Data Solutions' ?

"The combination of Autodata and Chrome will allow the North American automotive retail industry, including Internet portals, OEMs, lenders, automotive retailers, and solution providers, to...

ADM Blog posted by Daymond Decker:

DealerTrack and Internet Brands Form Joint Venture to Provide Industry Leading Data Solutions to the Automotive Market ***HOT OFF THE PRESS***

ADM Blog post link:

AutoData and Chrome combine forces - Now known as Chrome Data Solutions

About Automotive Digital Marketing Professional Community

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

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The top spender is IAC/InterActiveCorp at...

2012-01-18T20:23:00.002-07:00

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Top 20 Google Search Engine Advertisers of 2011 - Automotive Digital Marketing Professional Community

The top spender is IAC/InterActiveCorp at more than $174 million. IAC owns Ask.com, Match.com, Citysearch and several other companies that are all buying long-term non-used inventory from Google.Other top players such as Amazon ($118 million), eBay ($70 million), and several car insurance agencies (State Farm, $54 million; Allstate, $50 million; Progressive, $46 million) invested several millions as well through the third quarter of this year on Google.Microsoft, at just under $71 million and one of Google's biggest rivals, is the sixth largest search advertiser on Google. Other notables include large travel sites Expedia ($92 million) and Priceline ($67 million). Experian Group was the fifth largest advertiser, spending more than $79 million.What really caught my eye that I never would have thought about is how much telecoms AT&T, Verizon, and Sprint spend. They will likely combine for more than $300 million this year (estimating the fourth quarter). That's a ton of money and a ton of clicks. Though we do have to keep in mind that AT&T also owns online companies like YP.com and other relevant sites.

Google's 20 Largest U.S. Search Advertisers of 2011 Written by John Rampton Over the past year Google has been doubling its efforts to improve its display, mob…

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It is our understanding that a number of ...

2012-01-18T20:23:00.001-07:00

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Kansas Bans TrueCar - KANSAS AUTOMOBILE DEALERS ASSOCIATION - Automotive Digital Marketing Professional Community

It is our understanding that a number of Kansas franchised new car and truck dealers are currently doing business utilizing the TrueCar/Zag format. It is also our understanding that several formal complaints have been filed with the Kansas Department of Revenue's Division of Motor Vehicles requesting an investigation of those dealers who have been identified.

KANSAS AUTOMOBILE DEALERS ASSOCIATION IMPORTANT NOTICE: Brokering Prohibition – True Car/ZAG To: The Members of the Kansas Automobile Dealers Association From…

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Scott Painter states; "Is TrueCar good for...

2012-01-18T20:23:00.000-07:00

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Automotive Industry Message from Scott Painter, Founder-CEO of TrueCar, Inc. - Automotive Digital Marketing Professional Community

Scott Painter states; "Is TrueCar good for all dealers? There will always be those that resist change. To our dealer partners, we applaud your understanding that truth, transparency, and customer service is at the center of success in our changing market. And, to those that still have questions, we invite an open dialogue. One of the great virtues of transparency is that we have nothing to hide."

An Open Letter to the Automotive Industry from Scott Painter, Founder & CEO of TrueCar, Inc. Our world is changing. Unprecedented access to information…

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Shelor Automotive Group

2012-01-18T20:22:00.001-07:00

About Shelor Automotive Group’s Chevrolet, Chrysler, Dodge, Ford, Jeep, Kia, Mitsubishi, RAM, Scion, Subaru and Toyota Dealerships

About Shelor Automotive Group

The Shelor Automotive Group began over 30 years ago, in 1974, as a single-line Chevrolet store in Christiansburg, VA. Over the years, Shelor Motor Mile has grown to 10 new car and truck brands, recreational vehicles, trailers and hundreds of quality pre-owned vehicles to become the volume automotive store of southwestern Virginia known as the Shelor Motor Mile. Choose from a new Chevrolet, Chrysler, Dodge, Ford, Jeep, Kia, Mitsubishi, RAM, Scion, Subaru, Toyota. If a pre-owned vehicle is what you are looking for, Shelor has it at the Used Car Super Store.

Whether you are in the market to purchase a new or pre-owned vehicle, if you need financing options, we'll help you find a car loan that works for you! Even if you have bad credit, or are a first time car buyer, you can trust that Shelor Motor Mile will professionally fit you into the automobile of your choice.

We measure our success by being able to offer:

-70 acres of New & Used Vehicles
-2500 Cars, Trucks, Sport Utility Vehicles, and Vans
-6 New Car Showrooms and One Used Car Superstore
-Shelor Super Service Center and "Valvoline Express Care" Facility
-Locations in Christiansburg that serve Virginia, West Virginia, North Carolina, and Tennessee

Shelor Motor Mile Goal is to provide a full service shopping and buying experience at one location:

-Volume Sales
-Low Competitive Prices
-Internet Services
-Full Financial Services

Shelor Motor Mile

2265 Roanoke Street

Christiansburg, VA 24073

Phone: (540) 381-8417

Driving Directions & Map

Sales Hours

Mon:	9:00a - 8:00p
Tues:	9:00a - 8:00p
Wed:	9:00a - 8:00p
Thurs:	9:00a - 8:00p
Fri:	9:00a - 8:00p
Sat:	9:00a - 8:00p
Sun:	Closed

Service Hours

Mon:	7:30a - 6:00p
Tues:	7:30a - 6:00p
Wed:	7:30a - 6:00p
Thurs:	7:30a - 6:00p
Fri:	7:30a - 6:00p
Sat:	Closed
Sun:	Closed

In my opinion, this is simply brilliant. ...

2012-01-18T20:22:00.000-07:00

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TrueCar Consumer Incentive to Report Dealer Sales - Automotive Digital Marketing Professional Community

In my opinion, this is simply brilliant. The data provided by this sweepstakes will include sales made by dealers NOT PARTICIPATING IN THE TRUECAR VEHICLES SALES PROGRAM!

TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car! In an effort that seems to be driven by their desire to recor…

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Jumping-Into-Blue-Hole - Blue Hole Jamaica...

2012-01-18T20:17:00.001-07:00

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Jumping-Into-Blue-Hole - Blue Hole Jamaica

Search. Sign Up; Sign In. Blue Hole Jamaica. Blue Hole Mineral Spring is a tourist attraction near Negril, Jamaica. Home; My Page; Members; Photos; Videos; Directions; Blogs. All Photos; All Albums; M...

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Haley, Saneka and Poo ride horses at Blue...

2012-01-18T20:17:00.000-07:00

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Haley, Saneka and Poo ride horses at Blue Hole - Blue Hole Jamaica

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Ken Beam has provided us with a great example...

2012-01-18T20:16:00.001-07:00

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Learn about the Community Food Bank of NJ | Douglas Auto Group holds 1st Food-Drive - Automotive Digital Marketing Professional Community

Ken Beam has provided us with a great example of a dealership using its resources to rally people in their local community to support a worthy cause. This is one of many ways car dealerships have become an integral part of so many communities across America.

The Douglas Auto Group had it`s 1st Annual Food-Drive that turned out to be a very successful event and we`d like to thank everyone that contributed to this ve…

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Dealer Management System (DMS) Data PracticesTrueCar...

2012-01-18T20:16:00.000-07:00

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TrueCar Press Release 1.16.12 - Automotive Digital Marketing Professional Community

Dealer Management System (DMS) Data PracticesTrueCar is committed to maintaining the highest data standards including limiting the collection of information. TrueCar does not sell dealer DMS data and does not use dealer DMS data for any purpose other than matching vehicle sales to customer leads and monitoring performance to enhance TrueCar's service to its dealer partners. In addition to only collecting information with dealers' permission, TrueCar is committed to working with dealers to enhance dealers' control over access to and use of DMS data, including limiting the fields of data that are received from DMS to those fields necessary to perform the sales matching function.

Check it out folks... Just hit the newswire folks… 9:00pm PST TrueCar Launches National Compliance Campaign and Pro-Industry Product Changes Sweeping changes…

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HireTheWinners Upgrades Recruiting Service

2012-01-18T20:15:00.006-07:00

HireTheWinners Upgrades Recruiting Service

YOU CAN SAVE MONEY BY ALLOWING US TO DO IT FOR YOU?

Click Here To View A Short Video and See How It Works

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· Assistance in building and managing your data

No Auto Recruiting Company Gives You

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Our Marketing Campaign Includes:

►New Career Builder Listing (Value: $419 per month)

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Search thousands of resumes to find the candidates that match your
requests (Value: $298 per month + labor to perform the search)

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You Would Pay $717 per month Plus the labor to do the work yourself.

Our Price To You: $199 For A Full 30 Day Marketing Campaign

Here's what we do:

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► Email you the results of the Car Sales Simulator®, Interview, Risk

Assessment Calculator (Assess the risk prior to hire) and their Resume

► You select the candidates that You want

► You only invest in the candidates you hire, i.e. $399 per sales consultant

($299 if you have our in-store process) Call For An Online Presentation

► You receive a 60 day free replacement guarantee (one per hire)

► HireTheWinners recruits for all positions in the dealership (See price list by clicking on link below)

CLICK HERE TO START YOUR MARKETING CAMPAIGN NOW!

Please contact me if you have any questions or would like to discuss your hiring needs.

Thanks,

Steve

Dan is a true automotive technology professional...

2012-01-18T20:15:00.005-07:00

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Dan McCray's ADM Profile page - Automotive Digital Marketing Professional Community

Dan is a true automotive technology professional and we are proud to have him join the ADM Community!

Dan McCray's Page on Automotive Digital Marketing Professional Community

Ralph@Tier10Marketing.com

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Great Quote About Continuous Improvement

2012-01-18T20:15:00.004-07:00

"A cardinal principle of Total Quality escapes too many managers: you cannot continuously improve interdependent systems and processes until you progressively perfect interdependent, interpersonal relationships."
- Stephen Covey.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia

Vice President - Digital

Tier10 Marketing

505-301-6369

Ralph@Tier10Marketing.com

Losing Track of Time while on the Web

2012-01-18T20:15:00.003-07:00

"Anyone who has lost track of time when using a computer knows the propensity to dream, the urge to make dreams come true and the tendency to miss lunch."
- Tim Berners-Lee.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia

Vice President - Digital

Tier10 Marketing

505-301-6369

Jeffrey Taylor asks: What Do You Think About...

2012-01-18T20:15:00.002-07:00

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Are You Buying Bogus Reviews? - Automotive Digital Marketing Professional Community

Jeffrey Taylor asks: What Do You Think About Buying Fake Google reviews? I would love to hear from anyone that is currently using one of these fake review companies and tell me why it is a good long term business decision. Better yet, if there is a reader that is selling this service, please enlighten me as to how it is legal and within Google's rules. (won't hold my breath waiting). If you are one of the many Dealers using legitimate Reputation Management companies how does it affect you?
Are you considering turning them in to Google?

Are You Buying Bogus Google Reviews from a Black Hat Reputation Management Company? Unless you just landed on earth, you have probably heard of reputation man…

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Stop The Protect IP Act (PIPA) - Take Action...

2012-01-18T20:15:00.001-07:00

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Stop The Protect IP Act (PIPA) - Take Action Email Congress | Make Money - Google Adsense - Adwords -Web Designing

View or comment on Dharmendra K Gupta's post »

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Ken Beam does an excellent job of using microsites...

2012-01-18T20:15:00.000-07:00

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So how do you target/market your "Out-of-Season" inventory? One of my methods is to create a geo-targeted MicroSite...... Hey Ralph Paglia chime in on this one my friend! - Automotive Digital Marketin...

Ken Beam does an excellent job of using microsites to sell more cars...

Soooooooooooooooooooooooo this happens to everyone sooner or later..... stale /or wrong time of year inventory issue...... So what do YOU do about it? One o…

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We want you to know that CAR-Research XRM...

2012-01-18T20:14:00.000-07:00

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Thank You for Protecting Our Data, Car Research! - Automotive Digital Marketing Professional Community

We want you to know that CAR-Research XRM has not, and will not, share, sell or trade your private customer data, short of a government subpoena, or with your consent. CAR-Research XRM guarantees that your data is safe and will only be used (in conjunction with your efforts) to help you sell cars!

Car Research, a notable CRM company, today takes an EXTREMELY strong dealer-protective and data-protective stance--essentially, they're first to take a strong…

So how do you target/market your "Out-of-Season" inventory? One of my methods is to create a geo-targeted MicroSite...... Hey Ralph Paglia chime in on this one my friend!

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2012-01-18T20:13:00.003-07:00

Ralph Paglia

Paglia currently serves as Vice President of Digital at Tier10 Marketing, which has offices in Washington, DC and Miami, FL. Since January 2011 Ralph has focused on building out Tier10’s digital marketing, advertising, social media and related capabilities. He has designed and blueprinted Tier10’s processes which deliver digital marketing and advertising services to car dealers and dealer groups which are Tier10 Marketing clients, as well as similar services offered by Automotive Resource Partners affiliates. Team building has been an important part of Tier10’s digital capabilities build-out, and Ralph has been the key driver for hiring, training and empowering the Tier10 digital teams.

From March 2007 until December 2010, Ralph Paglia served as Director of Digital Marketing Solutions at ADP Dealer Services of Hoffman Estates, Illinois, which is one the largest dealer solution providers in the world. Paglia’s responsibilities included leadership of ADP’s Digital Marketing Business and Solutions development. He led development of ADP’s Digital Advertising, Social Marketing and Reputation Management solutions for dealers. Ralph spearheaded ADP’s development of managed solutions, including the implementation of multichannel integrated marketing strategies using a blend of digital advertising and targeting technologies, social media and reputation management for car dealers. In early 2008 Paglia introduced the social media managed solution concept and developed the tactic of using dealer owned online communities as content origination “Hubs”, targeted to attract engagement with dealership employees, consumers and suppliers. Paglia’s “Hub and Spoke” social media marketing strategy has become widely recognized as one of the most ROI validated approaches to automotive social media marketing.

Prior to ADP Paglia worked for Courtesy Chevrolet of Phoenix, Arizona. While leading the eBusiness Sales and BDC/CRM teams at Courtesy Chevrolet, the dealership became the top sales volume GM dealership in the world, retailing over 11,000 new and used vehicles in 2006. Before joining Courtesy Chevrolet, Ralph was with The Reynolds and Reynolds Company in various positions, including OEM solutions development leader and OEM partnership executive. He was a Cyber Car eBusiness consultant at HAC Group before it was acquired by The Reynolds and Reynolds Company. Paglia began his career in the auto industry at De La Fuente Automotive Group in San Diego, where he served in such roles as sales representative, sales manager and general manager.

Mr. Paglia has become well-known throughout his career as a passionate and insightful leader in the development and implementation of highly effective customer management and interactive marketing strategies and practices. He has led the development and design of nationally implemented CRM and digital marketing programs for several car companies, including Ford Motor Company; American Honda Motor Co., Inc.; Mercedes-Benz USA; and Toyota Motor Sales, U.S.A., Inc.

His accomplishments include facilitating the partnership between Ford Motor Company and ADP Dealer Services, whereby ADP supplies Ford with a team of dedicated digital marketing consultants assigned to each Ford marketing region in the United States. Mr. Paglia led the design and development of the Ford Lincoln Mercury Digital Advertising Program for Dealers and trained the team of analysts and account managers that provides dealers with ADP’s Digital Advertising Solutions.

He led the team that installed the Mercedes-Benz StarLeads system and Mercedes-Benz BDC dealership implementation programs for Mercedes-Benz USA. He has worked on numerous eBusiness development projects for American Honda and has facilitated seminars for Honda and Acura dealerships throughout America. Mr. Paglia designed dealer implementations for Toyota’s eCertified Dealer Program, and facilitated Toyota’s eCertified dealer seminars and consulting assignments.

Since 2008, Ralph Paglia has become widely known in automotive industry circles as the Founder and Editor-in-Chief of the Automotive Digital Marketing Professional Community, which is available online at www.AutomotiveDigitalMarketing.com. The current version of ADM was launched January 3, 2008 and was based on Ralph’s Internet Sales Manager resource site built on the Yahoo’s Geocities platform in 1999. The ADM Community has since become North America’s most visited online resource for auto industry professionals working in sales and marketing.

After graduating from High School in the Buffalo, NY area, Paglia went on to earn his Bachelor of Science Degree in Business Administration from Valparaiso University in Indiana, and then went on to the State University of New York at Buffalo for his Masters in Business Administration (MBA) specializing in Marketing.

So how do you target-market your "Out-of-Season" inventory? One of my methods is to create a geo-targeted MicroSite

2012-01-18T18:07:00.000-07:00

I absolutely love the way Ken Beam uses microsites combined with relevant keyword enriched URL's... I recommend that other dealers pay attention!

Source: Automotive Digital Marketing Professional Community

AutoSuccess Announces Top 12 Companies to Watch in 2012 - Automotive Digital Marketing Professional Community

2012-01-18T06:44:00.000-07:00

AutoSuccess Announces Top 12 Companies to Watch in 2012

The most profitable dealers are getting more aggressive in 2012 and are utilizing innovative digital strategies to attract, sell, service and retain more of their customers in a way that is more profitable. Many of these dealers have either created new technologies or utilized other companies’ technologies to improve their business.

Source: Automotive Digital Marketing Professional Community

True Car and ZAG - Cyber Bandits or Good for the Business? Automotive Marketing

2011-12-29T08:09:00.000-07:00

True Car and ZAG - Cyber Bandits or Good for the Business?

Jim Ziegler Guidance: Ten Areas We Need to Concentrate on to Bring This Monster to It's Knees...
1. Government investigation of ALL Data Aggregators taking consumer information from dealers' DMS. Sadly enough, dealers who do business with TrueCar are exposed to liability charges. Cut off all access to unecessary data, no matter who takes it from the dealers DMS and make it illegal to "resell identifiable consumer data" and "transactional data".
2. If anyone takes financial transactional data, they expose the dealer that allowed it to violations, especially if it is passed on to other vendors or shared.
3. Educate Consumers to what they're doing with their information...
a. You buy a car from a dealer, do you really want your personal information, and maybe
even your financial information, passed along and sold and shared by "God knows who?"
b. These People Charge the Dealer $300 which the dealers have to build into the deal
c. Your Privacy and the Security of your Information could theoretically compromise your identity if you do business a company that takes data from the dealership.
4. Educate Investors and potential investors they could possibly be mislead if anyone is telling them this is a safe investment because of all of the dealers pushing back, associations pushing back, and government regulators in many states coming after TrueCar's business model as NOT compliant, in some cases they're saying it is Not Legal.
5. AMEX, USAA and all of their affiliates do not want the bad consumer relations this push back is creating with their members and customers.
6. Cancel your dealership's Affilation with TrueCar. Tell people with certificates YOU don't honor TrueCar and you feel the company is NOT reputable. Educate consumers as to perceived data exposure if they buy from a TrueCar dealer.
7. Make the dealers selling at huge losses take all of those deals. Big problem right now is too many Nissan Dealers and others are taking huge losers to get the factory money. The TrueCar reverse-auction business model will continually push those numbers down until the factory money is non-existent. Consumers need to hear from many dealers, "We don't do TrueCar"
8. Keep calling your National and State Dealer Associations demanding they get involved and stay involved... No excuses.
9. Get the Manufacturers into the game. If GM, Ford, Toyota, and other majors change the rules about how we advertise and do business to protect the dealers, we can cut off their ability to set pricing. So keep it up at every dealer meeting. Call your Dealer Council Members and protest to your factory reps.
Tell the manufacturers, if they want showroom and facility improvements, we need the ability to make fair profits.
10. Tell everyone you know. Educate other dealers and industry people. Watch the Painter interviews...I believe this the first time a vendor has publicly announced they intend to bring down the dealers and hijack our business, taking our profits and starving us out with our own data. Painter has said manufacturers and dealers should bankrupt and he, in his God-like way" will control distribution.
When their Yahoo Deal kicks in we need to stand firm and "Just Say No" we don't honor TrueCar deals.

Source: Automotive Digital Marketing Professional Community

5 Reasons It’s Not Your Breath - Automotive Marketing

2011-12-27T08:00:00.000-07:00

5 Reasons It’s Not Your Breath

Kurt Kubicki asks; So why then do customers leave without buying? Are the reasons they give to our sales staff for walking the real ones? It’s kinder to the ego to believe they left to check with a spouse or for other excuses than for the “Real Reason versus the False Excuse.”

Use the link provided to read the full article...

Source: Automotive Digital Marketing Professional Community

TrueCar Consumer Incentive to Report Dealer Sales - Automotive Marketing

2011-12-22T21:03:00.000-07:00

TrueCar Consumer Incentive to Report Dealer Sales

In my opinion, this is simply brilliant. The data provided by this sweepstakes will include sales made by dealers NOT PARTICIPATING IN THE TRUECAR VEHICLES SALES PROGRAM!

Source: Automotive Marketing Netword

ADM Members - Is AutoTrader Your Secret Santa? - Automotive Marketing

2011-12-22T07:19:00.000-07:00

ADM Members - Is AutoTrader Your Secret Santa?

Brian Pasch has published a fascinating automotive digital marketing strategy... My digital marketing teams have seen the connection between Online Display Advertising (ODA) and Google search queries for branded terms used in the display ads for years, but this article and the attached charts illustrate the consumer's movement through the channel from seeing an ad, to doing a search, to visiting the dealer's website and submitting an inquiry, or initiating a chat conversation, physically visiting the store or calling via phone. Thanks to Brian Pasch for a great article!

Source: Automotive Digital Marketing Professional Community

Automotive Industry Message from Scott Painter, Founder-CEO of TrueCar, Inc. - Automotive Digital Marketing Professional Community

2011-12-21T19:07:00.000-07:00

Automotive Industry Message from Scott Painter, Founder-CEO of TrueCar, Inc.

Scott Painter states; "Is TrueCar good for all dealers? There will always be those that resist change. To our dealer partners, we applaud your understanding that truth, transparency, and customer service is at the center of success in our changing market. And, to those that still have questions, we invite an open dialogue. One of the great virtues of transparency is that we have nothing to hide." Please use the link provided to read the entire message published by Scott Painter and TrueCar...

Source: Automotive Digital Marketing Professional Community

Kansas Bans TrueCar - KANSAS AUTOMOBILE DEALERS ASSOCIATION - Automotive Digital Marketing Professional Community

2011-12-21T18:27:00.000-07:00

Kansas Bans TrueCar

It is our understanding that a number of Kansas franchised new car and truck dealers are currently doing business utilizing the TrueCar/Zag format. It is also our understanding that several formal complaints have been filed with the Kansas Department of Revenue’s Division of Motor Vehicles requesting an investigation of those dealers who have been identified. Use the link provided to read the entire letter sent to dealers by the Kansas Automobile Dealer Association...

Source: KANSAS AUTOMOBILE DEALERS ASSOCIATION - Automotive Digital Marketing Professional Community

For Those of Us Not on ADM.... SMH - Automotive Marketing

2011-12-21T04:24:00.000-07:00

For Those of Us Not on ADM.... SMH

70% of Americans are online daily, checking emails, facebook, google,etc. Google alone gets over 91 million searches daily. According to QVC.com, QVC expects that 50% of its sales will come from the internet by 2014. Facebook has over 320 million users. Understand that 70% of Americans online includes 70% of your previous customer, 70% of your future or potential customers and 70% of your service customers. Also,your sales force, your family, everyone and this number is growing. Go to where your customers are. I see no downside to branding yourself online. It's cheaper than traditional advertising and it's 100% trackable. Marketing ideas can be implemented instantly, measured and changed with a click of the mouse.

Source: Automotive Digital Marketing Professional Community

Top 20 Google Search Engine Advertisers of 2011 - Automotive Marketing

2011-12-20T19:30:00.000-07:00

Top 20 Google Search Engine Advertisers of 2011

The top spender is IAC/InterActiveCorp at more than $174 million. IAC owns Ask.com, Match.com, Citysearch and several other companies that are all buying long-term non-used inventory from Google.

Other top players such as Amazon ($118 million), eBay ($70 million), and several car insurance agencies (State Farm, $54 million; Allstate, $50 million; Progressive, $46 million) invested several millions as well through the third quarter of this year on Google.

Microsoft, at just under $71 million and one of Google’s biggest rivals, is the sixth largest search advertiser on Google. Other notables include large travel sites Expedia ($92 million) and Priceline ($67 million). Experian Group was the fifth largest advertiser, spending more than $79 million.

What really caught my eye that I never would have thought about is how much telecoms AT&T, Verizon, and Sprint spend. They will likely combine for more than $300 million this year (estimating the fourth quarter). That's a ton of money and a ton of clicks. Though we do have to keep in mind that AT&T also owns online companies like YP.com and other relevant sites.

Source: Automotive Digital Marketing Professional Community

AutoData and Chrome combine forces - Now known as Chrome Data Solutions - Automotive Marketing

2011-12-20T17:06:00.000-07:00

AutoData and Chrome combine forces - Now known as Chrome Data Solutions

Source: Automotive Digital Marketing Professional Community

Digital Advertising: Math Plus Magic is the Future - Automotive Marketing

2011-12-18T19:08:00.000-07:00

Digital Advertising: Math Plus Magic is the Future

Click the link provided to read the article...

Source: Automotive Digital Marketing Professional Community

TrueCar Insider Information - Automotive Digital Marketing Professional Community

2011-12-17T16:03:00.000-07:00

TrueCar Insider Information

Permalink Reply by Larry Bruce

Mr. Painter my statements & questions to you:

A fair price is one the customer accepts based on their own parameters not oneS you artificially create with the TureCar Curve…PERIOD!
Zag / TrueCar is a pass through middle man, your company is the very company the internet eventually eliminates. All you and TrueCar are effectively doing is creating a point for the dealer & the customer to argue about (The TrueCar price) It’s not your inventory and not your place to price it. Mr. Painter when you start paying for the dealers overhead you can start pricing the car until then GET OUT OF OUR BUSINESS. If you want to be a marketer great! YOUR JOB, bring a customer to a dealer. THE DEALERS JOB, sell the car.
Mr. Painter & State Attorney Generals where is TureCar’s Responsibility in advertising a price? Where are their disclaimers for incentives etc?
Mr. Painter DOES EVERY DEALER ALLOW Zag / TrueCar into their DMS? I think we all know the answer to that question.
Mr. Painter You say you don't use the dealers DMS data but you buy data from DMS companies, here’s a shocker for you… IT’S NOT THEIR DATA TO SELL!
Mr. Painter it might also shock you to realize that the data given to finance companies and insurance agencies (if Zag / TrueCar really is?) isn't their data to sell either and potentially is a violation of GLB (Gramm, Leach, Bililey Act) and has potential liability for the dealer.
Mr. Painter is Zag / TrueCar willing to take a feed from the dealership that only includes what you need to bill (Name, Address, phone, email address)? I think not, but I would love to hear the answer on that one.
Mr. Painter who holds Zag / TrueCar accountable, and for what?
Mr. Painter if you are getting paid on the sale how can you say you are objective? That’s non-sense.
Mr. Painter you say your vast data and research shows that price is not what drives a customer to buy convenience and selection are big decision makers, GREAT! Get rid of the TrueCar Curve and let the dealers post the price. As I said earlier it’s not your inventory to price to begin with.

Dealers at the end of the day it is up to us to protect our data from thieves like TrueCar. That is a harsh statement I know, but I have had it with TrueCar trying to justify this process its BS.

NO MATTER WHERE THE DATA CAME FROM IT ORGINATED AT THE DEALERSHIP IF THE CUSTOMER WANTS TO DISCLOSE THAT DATA…FINE, BUT YOU DON’T GET TO BUY IT FROM DMS COMPANIES, INSUREANCE COMPANIES, DATA AGGORGATORS OR ANYONE ELSE IT IS NOT THEIR DATA TO SELL PERIOD.

Source: Automotive Digital Marketing Professional Community

TrueCar Insider Information - Automotive Digital Marketing Professional Community

2011-12-16T19:42:00.000-07:00

TrueCar Insider Information

I am posting this information that was sent to me by a TrueCar/ZAG insider to the ADM Forum section to generate discussions around the topics referenced in each section and the bullet points that follow... What is your opinion or insight on the listed sections shown?

Source: Automotive Digital Marketing Professional Community

Quality Grows As Top Factor in Car Buying Decisions - Automotive Marketing

2011-12-15T12:27:00.000-07:00

Quality Grows As Top Factor in Car Buying Decisions

Women Want an Easy Transaction - Besides vehicle build quality... According to a separate CarMax survey conducted by Ipsos released in November, roughly 1 in 4 women said what was most missing from their last car-buying experience was a quick and effortless transaction. A fair trade-in value, trustworthy salesperson, or low, fair pricing (all at 15%) were most missing for relatively fewer women. In 2009, when a similar study was conducted, the leading element missing from the experience was also a quick and easy transaction (25%), followed by a fair trade-in value (19%), a trustworthy salesperson (15%), and low, fair pricing (13%).

Source: Automotive Digital Marketing Professional Community

How Dealers United Works for Automotive Dealerships

2011-12-13T07:05:00.000-07:00

How Dealers United works

When considering the Dealers United value proposition, there are at least two important points to identify and evaluate:

1. What is the problem being solved?

2. Who are the principals and can they be relied upon to deliver?

In the case of Dealers United, the problem the company seeks to solve is fairly easy to understand, it is simply one of economics and purchasing power... Large buying groups have the economic clout to drive lower costs, while individual businesses are relegated to serving the quest for higher gross margins by the supplier. Dealers United will give the single point and smaller privately owned groups the ability to access mega-group buying power.

So, the real question is really one of do you trust and have confidence in the leadership of Dealers United? I (for one) have dealt with Jesse Biter for several years and have found him to be smart, trustworthy and a man of good conscience with strong business ethics and a sense of morality that is based on simple "Right or Wrong" dynamics, rather than being guided by selfish reasons or greed. Do I trust Jesse Biter? Yes, I do...

In my professional opinion, there is no reason why every independently owned dealership and smaller dealer group in America should NOT join Dealers United, and many valid reasons why they should.

Use the links provided to watch the Dealers United video...

Source: Automotive Digital Marketing Professional Community

Honda Warns Dealers About TrueCar - Bad for the Honda Brand!

2011-12-12T20:44:00.000-07:00

Honda Warns Dealers About TrueCar

Mike Warwick, director of digital marketing for the seven-store Kelly Automotive Group in suburban Boston, agrees with Honda's policy toward TrueCar. "Honda's trying to protect the gross profit in selling a car and trying to protect the salespeople who are the backbone of the industry," Warwick said. Kelly, with a Honda store and two Nissan stores among its holdings, dropped out of its TrueCar contract this month after just three months as a participating dealer, Warwick said. In November alone, the group was inundated with 700 leads from TrueCar customers who took a guaranteed vehicle price that Kelly offered, he said. But the stores closed on just 20 of those deals and only three were profitable given the discounts negotiated, Warwick said. The vast majority of customers went elsewhere, using the deals negotiated on TrueCar to get lower prices for vehicles at other non-TrueCar dealers, he said. Meanwhile, Kelly had to follow up with all 700 customers, Warwick said.

Source: Bad for the Honda Brand! - Automotive Digital Marketing Professional Community

TrueCar Sales Process - Automotive Digital Marketing Professional Community

2011-12-11T20:09:00.000-07:00

TrueCar Sales Process

Adam Barish's list makes me want to thump my chest, do high fives and smack-downs... However, in all sincerity, if you work in a dealership that uses TrueCar or any other value-diminishing price focused based marketing strategy, once the vehicle is sold, the damage is done. The mistake was made long before the customer showed up at the dealership. Therefore, why punish the customer for taking advantage of the stupidity that permeates your dealership's marketing decisions?

If anything, I would want to win the "Hearts and Minds" of these TrueCar mooches and try to ensure that next time around, they do not want to do business anywhere else... Or, service their vehicle anywhere else. After all, if your dealership is so poorly managed that you cannot generate a fair profit margin, then I hope you are able to retain some of these customers in your service drive to earn SOMETHING from selling that car.

Now, I will also agree that Adam's list made me smile and think "Hell Yeah!", but let's be smart enough to realize that wasting a customer is simply not the best way to go, so consider showing these TrueCar customers some love so they do not feel so compelled to use TrueCar in the future, instead preferring to deal directly with your dealership by cutting out the middleman and the extra $300 in dealer cost they incurred by using TrueCar.

Use the links provided to view Adam Barish's extensive and detailed list of TrueCar Sales Process steps...

Source: Automotive Digital Marketing Professional Community

How Dealers United works - Automotive Digital Marketing Professional Community

2011-12-11T18:48:00.000-07:00

How Dealers United works

This video explains how Dealers United works and why it is a must do action item for all independently owned car dealerships who seek to control costs and be competitive with the large mega groups. Use the links provided to watch the video...

Source: Automotive Digital Marketing Professional Community

Selling to the New Consumer - Service & Parts Coupons on Automotive Websites - Automotive Digital Marketing Professional Community

2011-12-11T08:01:00.000-07:00

Selling to the New Consumer

Silia Hatzi states "I realize that I may be preaching to the choir because it seems to me that most of the professionals engaged in a forum such as ADM try our hardest to have all aspects of our online marketing presence dialed in. I hope though, that for those who may have had it on a “To Do List” for a while and may have just needed a bit of inspiration for the New Year, that this post serves as such."

Source: Service & Parts Coupons on Automotive Websites - Automotive Digital Marketing Professional Community

Dear Autobytel, Dealix, Edmunds, KBB - Automotive Digital Marketing Professional Community

2011-12-08T05:00:00.001-07:00

Dear Autobytel, Dealix, Edmunds, KBB

Jerry Thibeau - Early Monday morning I start receiving e-mails from third party lead providers thanking me for submitting my information. The e-mails were on the same vehicles I shopped on TrueCar. Coincidence, I think not! Now here is where it gets interesting, my data had been corrected to reflect my current e-mail, and my current phone number. I also started receiving phone calls from dealers. I am guessing my information could have been taken was from the DMS of the dealership where I last purchased my Infiniti. My questions to you, where did my lead originate from and how did you get my information?

Source: Automotive Digital Marketing Professional Community

Truecar - Scott Painter DMS Data Speech - Automotive Digital Marketing Professional Community

2011-12-08T05:00:00.000-07:00

Truecar - Scott Painter DMS Data Speech

Jerry Thibeau - Early Monday morning I start receiving e-mails from third party lead providers thanking me for submitting my information. The e-mails were on the same vehicles I shopped on TrueCar. Coincidence, I think not! Now here is where it gets interesting, my data had been corrected to reflect my current e-mail, and my current phone number. I also started receiving phone calls from dealers. I am guessing my information could have been taken was from the DMS of the dealership where I last purchased my Infiniti. My questions to you, where did my lead originate from and how did you get my information?

Source: Automotive Digital Marketing Professional Community

Mark Boyd's ADM Profile page - Automotive Digital Marketing Professional Community

2011-12-07T13:39:00.000-07:00

Mark Boyd's ADM Profile page

Mark Boyd is an auto industry technologist and entrepreneurial legend... His startups include Chrome Data, Dealix and other well known automotive technology brands.

Source: Automotive Digital Marketing Professional Community

TrueCar Scam - Automotive Digital Marketing Professional Community

2011-12-06T08:20:00.000-07:00

TrueCar Scam

I love the way Jerry created this video to be viewed by car shopping consumers... Be sure to show this clip to any customers considering the use of TrueCar.

Source: Automotive Digital Marketing Professional Community

The Probability of Accountability

2011-12-05T09:20:00.000-07:00

The Probability of Accountability

Joe Webb "reveals" the hidden truth behind the BS that masquerades as a CRM installation in most USA based car dealerships... This article could have also been titled "The PROBLEM Of Accountability". I can attest to the fact that what Joe observed is something I have seen on far too many occasions in dealerships I was assigned to visit for CRM installation purposes back when I worked for The Reynolds and Reynolds Company, but is also a painful reality of what we see up to this day. These sorts of false accountability systems were destructive 8 years ago, and remain destructive to this day.

The good news is that most BDC's and slightly fewer Internet Sales Teams do not engage in such shenanigans because they do not have the luxury of putting their names on deals that they did not bring into the dealership (for the most part).

The bad news is that regardless of the systems you put in place, employees will usually figure out a way to game the system... For example, the nonsense I see of dealers blocking access to Facebook only results in the use of smartphones for this purpose and their employees bringing in their own laptops. In other words, technology does not prevent or provide accountability as much as it gives owners and managers a false sense of security that policies are being followed.

Source: Automotive Digital Marketing Professional Community

American Auto Industry Resurgence Infographic

2011-12-03T18:22:00.000-07:00

American Auto Industry Resurgence Infographic

Have you seen the American Auto Industry Resurgence Infographic created and published by the United States Federal Government? Given that your Federal income tax dollars were used to create and publish this chart, I thought it would be well worth sharing with members of the Automotive Digital Marketing Professional Community...

Source: Automotive Digital Marketing Professional Community

TrueCar - Banned YouTube Video

2011-12-02T01:56:00.000-07:00

TrueCar - Banned YouTube Video

WARNING: This is the same video that TrueCar forced YouTube to delete in their attempt to squash the message it contains... Watch this clip while you still can and before the army of attorneys that TrueCar uses to suppress America's Free Speech constitutional rights are successful in their "Mob Enforcer" style of witness suppression yet again!

Source: Automotive Digital Marketing Professional Community

Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing - Automotive Digital Marketing Professional Community

2011-11-29T21:43:00.000-07:00

Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing

Google site extensions in Adwords as a email lead capture tool without users being required to leave the Search Engine Results Page (SERP)...

Source: Automotive Digital Marketing Professional Community

Toyota FT-86 Concept Becomes the Toyota GT 86 - Automotive Digital Marketing Professional Community

2011-11-29T08:24:00.000-07:00

Toyota FT-86 Concept Becomes the Toyota GT 86

Toyota FT-86 Concept Becomes the Toyota GT 86... Discover the stunning Toyota GT 86, and rediscover the fantastic images of the initial FT-86 concepts. Some said it took Toyota forever to launch this car...

Toyota 86 - 2011 Tokyo Auto Show

As promised, the eagerly-anticipated Toyota 86 made its official world debut in Tokyo. Named in honor of the legendary Corolla GT AE86 model and co-developed with Fuji Heavy Industries, this rakish, rear-drive 2+2 sport coupe was designed from the outset to be an affordable lightweight sports car with impeccable handling credentials. Starting next year, a rebadged version of the Toyota 86 will be sold in the U.S. as the Scion FR-S and the platform will serve to underpin the new Subaru BRZ model, also being unveiled this week in Japan.

Source: Automotive Digital Marketing Professional Community

The New Steps to the Sale - Automotive Digital Marketing Professional Community

2011-11-29T07:45:00.000-07:00

The New Steps to the Sale

Trust - In order for people to want to do business with you, not only must they like you; they must also "trust" you. Just like being likable, this is also something that happens in the heart – and not in the mouth. In order to be a trustworthy person – I love that word: "trustworthy"...

Source: Automotive Digital Marketing Professional Community

Video Marketing Classes at 2012 DMSC

2011-11-29T07:29:00.000-07:00

Video Marketing Classes at 2012 DMSC

I really like this video... about producing videos... The overlay and the transitional effects are very attention keeping and truly enhance the clip. Since producing videos like this is part of what we are going to learn at DMSC in Las Vegas, I am more excited than ever about attending and participating in this event!

Source: Automotive Digital Marketing Professional Community

http://www.toyotacommunity.com/profiles/blogs/2012-toyota-rav4-ev-at-los-angeles-autoshow

2011-11-28T10:14:00.000-07:00

In 2012, the new Toyota Prius line will become more of special focus for the auto maker as they release several new size versions of the very popular hybrid. With the Prius in mind, it will be interesting to see how clients react to an all electric vehicle that gets around 100 miles to a charge.

http://www.toyotacommunity.com/profiles/blogs/2012-toyota-rav4-ev-at-los-angeles-autoshow

True Car and ZAG - Cyber Bandits or Good for the Business?

2011-11-28T00:27:00.000-07:00

True Car and ZAG - Cyber Bandits or Good for the Business?

Jim Ziegler asks; "Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these people access to your data that is used against you?" Use the link provided to red Jim's entire post and see the chart provided...

Source: Automotive Digital Marketing Professional Community

What is Automotive SEO these Days?

2011-11-26T22:53:00.001-07:00

Ralph Paglia

1:45pm Nov 26

Brian Pasch states: "Dealers can't know in advance which digital assets a consumer will connect with so they should be providing multiple choice paths that include: videos, blogs, social media, content syndication, microsites, and of course a strong website. An SEO specialist also has to advise dealers about their online reputation because of the frequency that review websites appear for searches on their name. Bad reviews impact consumers during the Zero Moment of Truth so dealers need to have a multi-platform approach to collecting customer reviews." The article includes illustrations and charts that go a long way towards delivering Automotive SEO insights.

By the way what is Automotive SEO again? - Automotive Digital Marketing Professional Community

www.automotivedigitalmarketing.com

This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT sayin...