Women Want an Easy Transaction - Meanwhile...

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Women Want an Easy Transaction - Meanwhile, according to a separate CarMax survey conducted by Ipsos released in November, roughly 1 in 4 women said what was most missing from their last car-buying experience was a quick and effortless transaction. A fair trade-in value, trustworthy salesperson, or low, fair pricing (all at 15%) were most missing for relatively fewer women. In 2009, when a similar study was conducted, the leading element missing from the experience was also a quick and easy transaction (25%), followed by a fair trade-in value (19%), a trustworthy salesperson (15%), and low, fair pricing (13%). Quality Grows As Top Factor in Car Buying Decisions - Automotive Digital Marketing Professional Community Quality Grows As Top Factor in Car Buying Decisions December 15, 2011 inShare1 45% of Americans say that quality is the factor that most influences… View or comment on Ralph Paglia's post »

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